Do you want to see a drastic increase in your ecommerce conversion rate? Then, take a look at your web design and make the necessary tweaks. According to recent studies, nearly half of all online shoppers will leave a website if it takes more than three seconds to load. Additionally, 85% of shoppers say that visual appearance is the key factor in deciding whether they will buy from an online store. So, if good web design is so important for conversions, what are some elements you should focus on? Keep reading to find out!
1. Navigation
When it comes to ecommerce web design and navigation, make sure your navigation is easy to understand and use. All of your links should be working and clearly labeled. Drop-down menus can be helpful for organizing your content and making it easier for visitors to find what they’re looking for.
2. Images
The images you use on your website should be high quality and relevant to the products or services you’re selling. They should also be properly sized so that they don’t take forever to load. People are visual creatures, so make sure your images are appealing and help tell your brand’s story.
3. Color Scheme
Your Ecommerce website design’s color scheme should be consistent throughout your website and complement the overall look and feel of your brand. You want to avoid using too many colors, as this can be overwhelming for visitors. Instead, focus on a few key colors that you can use in different ways across your site.
4. Fonts
The fonts you use on your website should be easy to read and should match the overall tone of your brand. Use Sans Serif fonts for body copy and Serif fonts for headlines or other short pieces of text.
5. Social Proof
Including social proof on your website can help increase conversions by building trust and credibility with potential customers. Digital Marketing Agency San Diego advised: try adding customer testimonials, product reviews, or even social media widgets to your site.
6. Call-to-Action Buttons
Your call-to-action buttons should be clear, concise, and easy to find. They should also be consistent with the overall look and feel of your website. Make sure your CTA buttons stand out from the rest of your content and encourage visitors to take action.
Summing Up
By tweaking these key design elements, you can make a big impact on your ecommerce conversion rate. Keep in mind that it’s important to always test different versions of your website so that you can see what works best for your business. And, if you need help getting started, feel free to contact a professional web design company. They will be able to assist you in creating a website that is optimized for conversions.